Why did we choose
a french manufacturer ?

Our line of nursing clothes is entirely made in France in a small family manufacture that shares all of our values. We made this choice in order to:

  • Favor French know-how and offer quality clothes
  • Promote employment and the local economy
  • Promote working conditions that respect employees by ensuring fair compensation and respect for their rights
  • Favor short circuits and limit our carbon footprint and therefore our environmental impact
Producing in France is more expensive, mainly because French employees are better paid and we welcome that. Nevertheless, we have determined our prices in the fairest way, by applying a reasonable margin.

Clothing manufacturing cost and actual margins

“How much do we make? »

A brand is said to have a margin of X. On average, this margin is 3, but it can be up to 30 or 40 or even more in luxury ready-to-wear. The brand then puts 30X the final cost of the clothe in its pocket. This is what allows them to run private sales and 70% or more sales while still being profitable and persuading you to get a bargain.

Fast Fashion / Slow Fashion

We are coming to a time when it is becoming necessary to consume more responsibly and raise our awareness of our purchases.

  • Is what I buy of good quality?
  • Will I keep it long?
  • Was it done in good conditions?
  • Does it respect the environment?

Although fast fashion makes it possible to buy more for less, the clothe purchased, in addition to often having been manufactured under questionable conditions, is not of very high quality. Thus, this clothe will wear out more quickly, which will encourage re-consumption.

On the other hand, when you buy a clothe from slow fashion, it will be sustainable, because of its better quality, and made with better raw materials that are more respectful of the environment. It will guarantee you to last longer and you will not have to re-consume. It is the principle of consuming less but better.

In the balance, the prices come together because fewer purchases and the key to beautiful clothes that you can keep for years.

It is in this direction that Milky Hour wants to go by offering you clothes to wear before, during and after breastfeeding. These are both trendy and timeless pieces, made in small quantities in materials mostly made of vegetal fibers and made in France with love!